CAPTIVATED CULTURE™ CASE STUDY
Brown Equipment Company
Aligning a growing team around what matters.
BEC needed an authentic way to show candidates and employees what makes the company different. One focused production across two service centers became a connected library of culture, recruitment, employee, and short-form content.
ONE PRODUCTION. A COMPLETE EMPLOYER-BRAND LIBRARY.
More than a culture film.
During a focused two-day production, we captured leadership interviews, frontline employee stories, and authentic workplace footage that brought BEC’s people, values, and work environment to life. That single production became a connected library of content designed to support recruiting, strengthen culture, and tell a consistent employer-brand story.
2
DAYS ON-SITE CAPTURE
A focused two-day production designed to efficiently capture interviews, employee stories, and authentic workplace footage.
1
CONNECTED PRODUCTION
Every interview and scene was planned to support multiple deliverables and maximize the value of the two-day shoot.
4
CONTENT FORMATS
Culture film, recruitment ad, employee spotlight, and short-form content – all working together.
ONE
COHESIVE STORY
Every deliverable reinforces the same values while serving a different point in the recruiting journey.
THE WORK
One production. Four ways to tell the story.
Each deliverable has a different job: introduce the culture, attract candidates, let employees speak for themselves, and keep the story active through shorter content.
FLAGSHIP EMPLOYER BRAND STORY
BEC Culture Brand Film
Authentic employee and leadership interviews combine with footage from two service centers to show the values, pride, and purpose that shape the BEC employee experience.
TARGETED RECRUITMENT CREATIVE
BEC Now Hiring Ad
A fast, visual piece repurposes the production into content built for attention – extending the value of the original capture across social media and recruiting channels.
EMPLOYEE STORYTELLING
Paul’s Employee Spotlight
A personal employee story gives candidates a human connection to the company and helps current employees see their own work and experience reflected in the brand.
SOCIAL + RECRUITING CONTENT
BEC Short-Form Film
A focused recruitment video turns real workplace footage into a clear invitation for candidates which shows the environment and team rather than relying on another ordinary job post.
THE BIGGER STORY
The value wasn’t one video. It was a system of stories.
BEC’s project shows what happens when production is planned around the employer brand instead of a single deliverable. The same authentic interviews and workplace footage can support awareness, recruiting, employee recognition, and ongoing content without making every message feel identical.
READY TO TURN ONE PRODUCTION INTO A COMPLETE EMPLOYER-BRAND SYSTEM?
Let's build your employer-brand foundation.
We’ll learn about your hiring goals, locations, people, and culture—then create a capture plan designed to produce the stories your candidates actually need to see.