CAPTIVATED CULTURE™ CASE STUDY
Nix Industrial
Building an employer brand that grows with the company.
For more than six years, Captivated Content has helped Nix show candidates and employees what makes its culture different—through culture films, employee stories, targeted recruitment campaigns, and the moments that bring its team together.
A LONG-TERM EMPLOYER BRAND PARTNERSHIP
Not one video. A growing library of proof.
Nix has continued to evolve, and its employer-brand content has evolved with it. The result is a flexible library that supports recruiting, celebrates employees, reinforces culture, and documents the moments that matter.
6+
YEARS TOGETHER
A long-term partnership gives the story room to deepen—not restart with every project.
MONTHLY
EMPLOYEE SPOTLIGHTS
Consistent stories keep real employees at the center of the Nix employer brand.
TARGETED
HIRING CREATIVE
Specific roles and opportunities become tangible for the right candidates.
YEAR-ROUND
CULTURE IN ACTION
Milestones, events, and community partnerships show the full employee experience.
THE WORK
One employer brand. Different ways to tell the story.
The strongest format depends on the message. These examples range from a scripted annual culture statement to documentary employee storytelling and targeted recruiting creative.
ANNUAL CULTURE THEME
2026 Impact Employer Film
Nix wanted its team to know it was committed to becoming an impact employer. We combined a script, employee-generated footage, and interviews to make that commitment tangible.
FLAGSHIP EMPLOYER BRAND STORY
Nix Culture Brand Film
The interview-driven culture brand film typically included in Culture Build™—an authentic introduction to the people, work, and values that make Nix different.
ONGOING EMPLOYEE STORYTELLING
Employee Spotlight
For more than six years, Nix has shared monthly employee spotlights. The format now includes comments from coworkers, adding even more perspective to each story.
ROLE-SPECIFIC RECRUITING
Targeted Now Hiring Ad
A focused hiring video can show the real environment, expectations, and opportunity to the exact candidates a company wants to reach.
CULTURE IN ACTION
The moments around the work matter, too.
Employer branding becomes more believable when candidates can see how employees are celebrated, how the company participates in its community, and what team traditions actually feel like.
EMPLOYEE PERSPECTIVES
Women in Manufacturing
Three employees share their stories, their pride in manufacturing, and what it means to watch a product go from nothing to something.
TEAM TRADITIONS
Annual Christmas Party
Capturing annual events preserves the moment while showing future employees how Nix recognizes and brings its people together.
COMMUNITY + INDUSTRY
Welding Competition
Nix partners with the Southern Indiana Career and Technical Center to host a competition for high-school and professional welders—including Nix team members.
THE BIGGER STORY
One employer brand. Many ways to bring it to life.
Nix is proof that employer branding is strongest when it becomes an ongoing practice. The core story stays recognizable while the content keeps responding to new priorities, people, roles, and moments.
READY TO SHOW PEOPLE WHAT MAKES YOUR COMPANY DIFFERENT?
Let's build your employer-brand foundation.
We’ll learn about your hiring goals, your culture, and the stories candidates need to see—then help you choose the right place to begin.